Maurice Lacroix

Maurice Lacroix, founded in 1974, is one of Switzerland’s leading brands with in-house development—it already has 14 in-house calibers, including the first mechanical watch with a memory function, the Mémoire 1. It is known for complications such as retrograde indicators, a five-day power reserve, and a tourbillon. The Pontos Décentrique GMT model won the prestigious RED DOT award for design, an honor also bestowed upon the all-gold Masterpiece Squelette. The brand also offers high-quality quartz watches for everyday wear and boasts the “Manufacture Horlogère Suisse” designation, meaning that all components are manufactured in its own workshops in Saignelégier in the Swiss Jura.