Best-Selling Watches of July 2026

The best-selling watches of July maintain a summery lightness. At the same time, it shows that even in the middle of the season, it’s possible to find a clear direction. The top six selection is diverse, yet it feels cohesive. It combines retro digital style, sporty durability, and elegant classics.

In July, the light, vintage-style Casio Collection 105W-1AWYEF digital watch, the pure white G-Shock DW-5600WW-7ER, and the sporty Tissot from the Tour de France edition were particularly popular with you. This trio sets the tone for the entire selection—from understated everyday practicality to durability to an elegant, sporty style that’s a natural fit for July.

1. Durable retro digital watches

The digital display shows the time, date, day of the week, stopwatch, and alarm. These are just some of the features this model offers. It also includes a 12/24-hour format and EL display backlighting. The square plastic case is complemented by a simple resin strap. Thanks to these materials, the watch is notably lightweight (21 g). The display is protected by a plastic crystal, and with a case diameter of 35.4 mm, the watch ranks among the smaller models. However, don’t expect high water resistance here. It can handle only accidental contact with water, such as when washing your hands or in the rain.

2. An Even More Durable Amphibious Vehicle

The Casio DW-5600WW-7ER features a highly legible positive digital display that shows not only the date, day of the week, and stopwatch, but also other useful features. Worth noting is the Flash Alert feature—the display lights up when the alarm is triggered or a countdown ends. Both the watch case and the strap are made of lightweight and durable white resin. With a case diameter of 42.8 mm, this watch is on the larger side. The display is protected by mineral glass, and the watch is water-resistant to 200 m, so you don’t have to worry about wearing it while swimming.

3. A Dandy with the Soul of a Racer

This special edition model, which commemorates Tissot’s partnership with the Tour de France, is powered by a Swiss ETA G10.212 battery-powered movement. In addition to telling time, the watch features a stopwatch and a date display. The dial is protected by scratch-resistant sapphire crystal with an anti-reflective coating. The 40 mm stainless steel case features a timeless black PVD finish. The watch is secured to the wrist with a black-and-yellow fabric strap, but the package also includes a black rubber strap with a pin buckle.

4. Legible Pilot Cards

The Casio GW‑3000M-4A solar-powered watch is a model from the Master of G collection designed primarily for pilots. It boasts precise craftsmanship that allows it to withstand even the harshest conditions. Despite its extensive features—including a date display, day-of-the-week indicator, chronograph, and alarm—the analog dial remains highly legible. The model’s excellent readability is enhanced by the strong luminescence on the hands and hour markers. Compared to standard watches, this model offers increased resistance to shocks, impacts, and magnetic fields.

5. A Solar-Powered Companion

The case of the Citizen CB0010‑88L watch, like the bracelet, is made of stainless steel. Inside, it is powered by the Citizen H145 movement, which guarantees absolute accuracy thanks to the Radio‑Controlled system. The model also features an automatic calendar, world time, luminescent hands, an overcharge prevention function, and daylight saving time. The date window at the 3 o’clock position is also very practical. The watch is powered by Eco-Drive technology, which uses light to recharge the battery. It is water-resistant to 100 m, so it can easily handle everyday contact with water and even swimming.

6. Understated Suits with Charm

With this model, Festina has successfully combined several features that are sure to win over fans. These undoubtedly include the simple design of the dark blue dial with indices instead of numerals, the date window, and the combination of matte and polished steel. The Festina F20024/3 men’s watch offers a highly elegant look that will complement even a formal suit, a highly scratch-resistant sapphire crystal, and 10 ATM water resistance, making it safe to wear even while swimming.